Give your shoppers a better, more complete shopping experience: put their personal profile and fit preferences at the centre of it. Make shopping with you more enjoyable and give shoppers confidence in every purchase.
Why fit?
Fits.me addresses one of apparel retail's biggest problems: how do you attract new customers and grow sales to existing customers when no two clothing brands fit the same and everyone's personal sense of fit is always subjective? Fits.me leverages data and technology to match shoppers with clothes that are right for them, across any channel.
A better shopping experience
Give your shoppers a better, more complete shopping experience: put their personal profile and fit preferences at the centre of it. Make shopping with you more enjoyable and give shoppers confidence in every purchase.
The most personal of personalization
Engage customers in more meaningful ways: power your marketing CRM with our rich stream of unique customer fit data to nurture long-term, dynamic and mutually beneficial relationships.
Harness your own, first-hand insights
Power your evolution into a customer-centric business: apply data and insights acquired first-hand to develop products and operations with your customers at their core. Learn more.
How we do it
Our expertise in fit science, acquired through six years of research into millions of fit and measurement profiles and garment characteristics, has enabled us to develop algorithms that match each shopper to garments that fit them the way they love.
The Fits.me platform efficiently collects and analyses your garment details, including measurements, design intentions, grading rules and stretch factors. The tools that do this are scaled to work with thousands of retailers and millions of garments.
Our range of shopper fit-profiling solutions capture previously unknown customer data, including measurements and fit preferences. The Fits.me platform then matches shoppers to garments that are right for them.
The resulting dynamic dataset enhances your existing personalization and marketing strategy, while our pioneering analytical expertise enables us to deliver value right across your business in the form of actionable insights.
& many more...
39%
of consumers say finding products they want to buy quickly is important when shopping online.
Drapers/ Microsoft, 2014
Leading the customer experience cross-functionally at all touch points is the top investment over the next 2 years.
Customer experience
Gartner and The CMO Club, 2014
69%
of shoppers find it annoying to search through lots of clothes to find the right item.
Retail Week, Fashion Retail report, 2014
44%
of retailers agree that omni-channel personalization will become a reality in 2015.
Econsultancy, 2015
Retailers that create interesting environments, physical or virtual… …[will] secure the most footfall or clicks.
Engagement
Retail Week, Fashion Retail report, July 2014
68%
of shoppers want retailers to present fashion that is relevant to them.
Retail Week, Fashion Retail report, 2014
58% of consumers [will] share their personal measurements in exchange for more personalized recommendations on future purchases.
Personalize
Cisco Customer Experience Report, 2013
45%
of consumers have chosen, recommended or paid more for a brand providing a personalized service or experience.
Forrester, 2015
Personalization by purchase history alone is only an encouragement to buy for 27% of shoppers.
27%
Drapers Multichannel Report, 2014
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Fits.me...
…for apparel retailers and brands which aim to build outstanding, individualized experiences based on their customers’ physical attributes and preferences
Fits.me...
...for apparel retailers and brands which understand that focusing on what is most important to their shoppers will yield benefits right across their business, not just at the point of sale
Fits.me...
...to address many of the business-critical challenges facing the senior executives of the world’s leading multichannel apparel retailers and brands