Creating, maintaining and increasing shopper engagement encourages shoppers to stay, buy more and return in the future.
In a physical store, the single most significant engagement milestone is reached when shoppers move into the fitting room: customers who try on clothes convert at 67%*. Why would the fitting room not be a significant milestone online too?
Fits.me’s online fit solutions enable retailers to provide this shopper engagement mechanism online:
- helping shoppers to overcome ‘buyer hesitation’ and convert more readily
- helping shoppers to choose the right size far more frequently, reducing returns
- increasing average order value
- boosting customer satisfaction ratings so they come back to shop again
*Source: Wall Street Journal
How do we know?
Increased conversion rates
Measurable, verifiable results show that conversion rates for Fits.me Virtual Fitting Room users reach up to twice the rates for non-users.
Reduced garment return rates
Our best verified impact on garment return rates is to generate a reduction in fit-related returns of 77%
Increased average order value
Data show a 7% higher average basket value for shoppers using a Fits.me Virtual Fitting Room compared to shoppers who choose not to.
High customer satisfaction
Fits.me solutions enjoy a very high interaction-based Net Promoter Score (NPS) of 45% (range is -100 to +100). Highly satisfied customers – especially those who remind themselves that they’re satisfied – are more likely to return.