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A new wave of garment technologists

Traditionally, garment technologists are creative and fashion-led, responsible for preparing sample products and bulk production processes. However, there’s n…

Rebecca Smith, 20th January 2017

FashTech 2017: Six Predictions

In 2017, personalisation will be key: from the online shopping experienc to smart fitting rooms and data driven marketing.

Rebecca Smith, 20th January 2017

There is no such thing as an omnichannel...

The term omnichannel is increasingly being banded around in the marketing ecosystem and consistently heralded as the number one strategy that brands and retaile…

Rebecca Smith, 16th March 2016

What you may have missed from London Fas...

As with all fashion weeks that take place around the world, the most frustrating thing for viewers is the fact they have to wait for two seasons to be able to p…

Rebecca Smith, 9th March 2016

Why should fast fashion focus on fit? An...

The term fast fashion is often used to describe how designs move from the catwalk to the high-street quickly in a bid to capture particular fashion trends whils…

Rebecca Smith, 2nd March 2016

Is a lack of an app killing your custome...

Barely five years ago, it was thought impossible to sell clothing online successfully. How wrong that has proved. In that time, not only have we seen that the o…

Rebecca Smith, 24th February 2016
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