Meet the team
With nearly a century of experience between them and varied backgrounds from fashion to finance to tech, our team works together to ensure Rakuten Fits Me understands every aspect of your business.
Vicky ZadehChief Executive Officer
Vicky Zadeh oversees all aspects of the business including commercial operations, sales, marketing, product and finance. With a clear, candid style, Vicky has an ability to connect strategy, mission and purpose to achieve results. Having joined Rakuten Fits Me in early 2016, she is excited by the prospect of improving the way people shop for clothes: “Creating tech solutions that gather shopper data that provide insights to help retailers truly personalise the online journey and ultimately allow them to offer superior customer service”. Vicky brings a wealth of experience to the business having worked in leadership positions across FMCG & Service sectors for over 10 years.
Kimberley CarrChief Product Officer
Kimberley Carr oversees all strategic initiatives in the business including international growth, strategic partnerships and business improvements. Kimberley has worked with retail and technology businesses for 10 years. Prior to Rakuten Fits Me, Kimberley worked in a major management consultancy supporting retailers across all elements of corporate strategy and delivery, focusing on customer experience and omni-channel & footprint optimisation.
Kimberley’s experience spans Europe, Asia, Australia and the US. Kimberley is a chartered accountant and holds an MBA from INSEAD business school.
Mike KimberleyChief Technology Officer
Mike has over 25 years of experience in the IT industry, working with clients such as The FT, Arthur Andersen, The Football Association and Play.com. He has delivered large-scale systems in a variety of business sectors and has worked closely with teams of engineers and architects at home in the UK as well as abroad. Areas of expertise include: hands-on software engineering, technical architecture, team management and e-commerce. As such, he brings a wealth of expertise to Rakuten Fits Me where he focuses on strengthening Rakuten Fits Me’s technical teams and products, adding flexibility, features and scale.
Paul PällinChief scientist
Co-founder Paul Pällin focuses on fit data analytics and consumer fit preference insight, through R&D efforts at both Fits Me and as part of the Rakuten Group. He has 15 years of experience in technology commercialization and development. Before co-founding Fits Me, he worked as technology transfer consultant for Invent Baltics and Tartu Science Park, receiving an IRC network award for Technology Transfer of the Year in 2004.