Resources -

Bewildered by emerging customer experience tech?

Nowadays, you can’t go an hour without receiving a handful of emails about the next big digital channel or development in the market, and how you should be using it to enhance the experience a customer receives when interacting with your brand.


Unlocking the power of personalisation

Personalisation is unequivocally big business. In fact brands that deploy personalisation strategies typically experience huge returns on their investment. Miss…

Jonathan Carney, 30th March 2016

Four reasons why a customer centric approach is key to build...

The importance of the customer is increasingly becoming a hot topic at board level. In the past 18 months we have seen a number of big brands including high str…

Jonathan Carney, 6th April 2016

There is no such thing as an omnichannel shopper

The term omnichannel is increasingly being banded around in the marketing ecosystem and consistently heralded as the number one strategy that brands and retaile…

Jonathan Carney, 16th March 2016


The Cost of the Serial Returner

2016 was the first year that consumers made more purchases online than offline and this trend is amplified in the fashion industry

Emily Walker , 10th May 2017

Mango Communications Director on personalising its digital m...

Guillermo Corominas, Communications Director at Mango, discusses personalising the user experience and staying ahead of the competition.

Rebecca Smith , 3rd May 2017

“Personalisation is driving business and is what consumers...

Stephanie Horton, Farfetch CMO, sits with Fits Me and Hot Topics to discuss the shape of the online fashion landscape and how it is set to have personalisation …

Rebecca Smith , 3rd May 2017

Joules’ Chief Customer Officer on tech-driven customer dis...

Lysa Hardy sits with Fits Me and Hot Topics to discuss the marriage of the human and the machine in the future of personalisation within fashion retail.

Rebecca Smith , 30th March 2017

Personalisation: where everybody knows your fit

“I’ll have the usual!” A saying once only confined to the pub, can we achieve this level of personalisation in fashion? I think we can, and here’s why

Joe Poole , 21st March 2017

Eight in 10 females wouldn’t trust their partner to ch...

However 76 per cent of men would have no qualms letting their significant other buy them something nice to wear without any input.

Rebecca Smith , 7th March 2017

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