The Virtual Fitting Room

The Virtual Fitting Room is our flagship solution to the Online Fit Problem.  It is proven – through customer analytics – to increase conversions and reduce garment returns.  It is the only fit technology to deliver the in-store fitting room experience online, providing shoppers with a photo-accurate, mirror-like, visualisation of fit.

On a retailer’s site, the Virtual Fitting Room displays real photographs that show exactly how the garments a shopper is looking at will fit his/her body size and shape, simply by asking that shopper for a few, key, body measurements.


With further intuitive clicks, the shopper can instantly ‘wear’ other sizes, before choosing the size that fits them the way they prefer.

The Virtual Fitting Room will even give warnings about where a garment may be too tight, too loose, too long or too short – for example, in arm length, or collar size – just as a shop assistant would do in a bricks-and-mortar store.

Clients include Avenue 32, Bilka, CC Fashion , Hawes & Curtis, Isabella Oliver, Henri Lloyd, HUGO BOSS, L.K.Bennett, Mexx, Nicole Fahri, QVC, Savile Row, Superdry, Thomas Pink and Viyella.

Try it for yourself here.





Benefits of a fitting room

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