THOMAS PINK - Fits.me

CASE STUDY: THOMAS PINK


Thomas Pink is a luxury clothing retailer established in London in 1984 by three Irish brothers James, Peter and John Mullen.
Renowned for its tailoring and style, Thomas Pink is a shopping destination for those looking for exacting British fashion.

Problem


So much of what makes Thomas Pink special is the fit and tailoring of the garments it sells, so it is imperative that the clothes fit the wearer in the best way possible and that they feel confident in them at all times.

Keen to improve the way its customers search and discover the garments most relevant to their needs, and to capitalize on consumers’ increasing willingness to share data with brands, the Jermyn Street stalwart wanted to find a solution which would allow it to adopt a more personalized and customer-centric approach.

Solution


Fits Me created and delivered a fit recommendation solution supported by its rich data set of insight on the changing personal body shapes and preferences of shoppers. Thomas Pink now filters results so only those most relevant appear when searching for a particular garment.
The Fits Me solution integrates with Thomas Pink’s existing analytics systems and enables full, objective reporting on consumer interactions.

Nadine Sharara, head of eCommerce at Thomas Pink Ltd says, “Fits Me constantly allows us to experiment with new technological capabilities to improve search and discovery. We encourage using the fit recommendation tool, it only takes a few seconds and statistics show that we improve conversion by 21%.”

Result


Sharara is clear about the conversion benefits of Fits Me. “For any optional button to get a click-through rate of almost 20% is impressive. The maths suggest that the CTR for those who admit they don’t know their size is actually over 40%.”

Customer feedback is equally positive. “No fewer than 44% of Thomas Pink’s customers have said they would not have bought a product from the website without the improved search and discovery process. Another 13% would have bought the wrong size, and 3% would have bought multiple sizes, which always leads to returns.
Sixty percent of our customers have benefited from the Fits Me solution to date.”

Success Stories


Thomas Pink

Known for its fit and tailoring of the garments, it’s imperative that the clothes fit the wearer in the best way possible and that they feel confident at all times. Keen to improve the way its customers search and discover the garments most relevant to their needs, the company turned to Fits Me to solve this issue.

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Henri Lloyd

Henri Lloyd wanted to make its customers’ search for items more personal and efficient. The British company looked to Fits.me to offer a solution to help them achieve this more personalized and customer-centric approach.

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