Fits Me's acquisition by Rakuten - Rakuten Fits Me

Fits Me’s acquisition by Rakuten

News By James Gambrell, July 13, 2015

RakutenToday is a great day: for Fits Me, for its team, for our clients, for the consumer and, of course, for Rakuten. Our acquisition, announced today, means that everyone in the apparel retail ecosystem is a step closer – no, several steps closer – to seeing the vision on which was built become reality.

That vision, which has evolved over the last five years along with technology and the retail environment, has always been about changing the way that people shop for clothes. Our acquisition by Rakuten is an indication of the progress we have made to date, and of our potential to keep doing so.

What we do, and what we have always done, is ground-breaking: remains the only provider of solutions that capture shopper measurements and fit preference insight, the key that enables retailers to create authentic “segments-of-one”.

Rest assured that, having outgrown the description ‘start-up’, our development work will accelerate, and our capabilities and presence will broaden. Rakuten’s expertise in massive scalability ensures there will be no limits to the number of retailers to which we can bring the benefits of fit preference data and insight as personalization sweeps the world of apparel retail.

The first phase of Fits Me’s evolution is over. The new phase will be just as exciting as the first and we look forward to having a huge, positive impact on the shopping experiences of the most important audience of all: the shoppers on which we all rely.

Author: James Gambrell

Related posts

Resources, Webinars, Ecommerce 28th September 2017

Hawes and Curtis talk search for fashion eCommerce

Rebecca Smith

Join Hawes & Curtis Head of eCommerce, Antony Comyns on 9th November, 4pm [GMT] to discuss the challenges and solutions around search for eCommerce.

Resources, News, News 27th September 2017

Rakuten Fits Me Launches Retail Industry's First Sizing Sear...

Rebecca Smith

Allowing Consumers to Shop and Purchase with Greater Confidence and Satisfaction.

Events, Resources, News, News, Events 24th August 2017

We hit the road on a global expo tour!

Rebecca Smith

Coming to a city near you soon! Join us as we visit expos in countries including Australia, Canada, Germany and USA – covering a total of 28,621.79 miles.

News 11th July 2017

Rakuten Fits Me responds to fashion crisis

Rebecca Smith

Free fit recommendation tool means all shoppers will now be able to find their perfect fit online.

Retail, Customer loyalty 11th August 2017

Rakuten Fits Me talk inconsistent sizing at MODA

Rebecca Smith

Rakuten Fits Me consultant and diversity advocate Emma Hayes discusses inconsistency vs diversity of women’s clothing sizes at MODA.

Follow us!