The Perfect Fit Recommendation | Rakuten Fits Me

Imagine a store where everything fits

The ultimate search tool for fashion eCommerce

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the perfect fit recommendation

Give ALL your shoppers the right fit, every time.

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gain unique shopper insights

Reduce returns and optimise product ranges

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Fit technology for fashion ecommerce

Rakuten Fits Me provides a full product suite for eCommerce apparel retailers to take the guesswork out of sizing and to personalise the shopping experience. This gives shoppers the confidence to find, buy and keep clothes that fit and flatter their unique body shape.

The future of search

The future of search


Fit Match is the ultimate search tool for fashion eCommerce and the latest addition to the Rakuten Fits Me product suite. For the first time, shoppers have the ability to browse only relevant items online which fit their individual body shape and suit their personal style.

Fit Match
The perfect fit recommendation

The perfect fit recommendation


With no measuring or complicated profiles to enter, shoppers simply provide their height, age, weight and select one of the calculated body shapes that looks most like them. This then suggests the best size to buy based on their shape and shows them how it will fit against their body. This approach has been proven to reduce fit-based returns, drive conversions and increase order values.

Fit Origin
Actionable customer insights

Actionable customer insights


Fashion IQ helps retailers understand their customers better by providing insights into body shape, fit and style preferences. These insights overlayed with conversion data and garment attributes provide actionable insights to improve design and purchasing decisions.

Fashion IQ
  • Find the perfect fit, every time.
  • Simple and easy to use, no measuring required.
  • Clear view of how the garment will fit.
  • Shoppers can toggle between different sizes to choose how they want to wear it.
  • Increase sales and reduce returns.
  • Non-intrusive design to feel consistent with your website.
  • Extensive customisation options available, to align with your branding.
  • Capture informative insights about your shoppers.
  • Responsive design, for a perfect fit on any device.
  • Better understand your customers to drive product development
  • Reduce fit related returns and optimise inventory management
  • Get fast insights on size and fit when creating new ranges or targeting different body shapes

The value we deliver


Increased Conversions

Increased Conversions


We give your shopper the confidence in their style and fit choice to click “buy”. By eliminating the need for multiple size purchases and returns you not only make your shopper happy, but you also cut back the costly process of dealing with returns.

Increased Net Promoter Score

Increased Net Promoter Score


A great shopping experience makes for a loyal consumer. You can’t beat the thrill a first-time shopper will feel when their perfect-fitting garment arrives.

Increased Average Transaction Value

Increased Average Transaction Value


When a shopper is happy and confident that your clothes fit and flatter, they’ll buy more. Some great-fitting trousers will look even better with a matching top and scarf and maybe a coat…

Increased Life Time Value

Increased Life Time Value


Once consumers enjoy a great shopping experience with you, confidence is higher. More trust in your brand equals greater loyalty and more repeat purchases.

Decreased Returns

Decreased Returns


The incredibly accurate Fit Origin recommendations have brought retailers anything between a 20% – 70% drop in fit-based returns.

Increased Customer Loyalty

Increased Customer Loyalty


Imagine your shoppers only seeing sizes and stock relevant to them, in styles they want, and the fit they love. That’s what we offer. We deliver the first step to real personalisation, bringing loyalty and trust in your brand.

Get started today


The best things in life are free! We believe all shoppers should have access to the perfect fit, therefore we are offering Fit Origin free for all retailers.

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