About Us | Rakuten Fits Me

Why Rakuten Fits me ?

OVERVIEW

Our fit recommendation solution allows your shoppers to buy with confidence. At Rakuten Fits Me we are all about ‘Me’ fashion, not mass fashion. We are the only size and fit solution provider to align your product data with shopper body data so they get the perfect fit, first time, every time.

Proud members of the rakuten global network

Proud members of the rakuten global network


With over 1 billion members worldwide, and named by Forbes as one of the world’s most innovative companies, Rakuten’s services connect hundreds of millions of users through ecommerce, payments, banking, insurance, digital content, advertising and much, much more. Since being acquired by Rakuten in 2015, Rakuten Fits Me has excelled within the Rakuten Ichiba marketplace as well as globally. Being part of the Rakuten network allows access to millions of shoppers and brands as well as benefiting from one of the most trusted relationships in the eCommerce industry.

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Fits me by the numbers


5M+


Impressions per day

30 M+


Unique shopper profiles

200K+


Garments processed

4K+


Brands covered

Garment Technology

Garment Technology


We have a team of dedicated specialists – “garment technologists,” experts in different fields that are all important in understanding fit: pattern making, fabrics, fabric technology, and designing to name a few.

Garment technologists work with designers and manufacturers to ensure the overall quality and appeal of products produced by brands. Besides working with the garments on their own, they are involved in the testing process, working with the test subjects on how they feel as well as evaluating fit.

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Fit Engineering

Fit Engineering


We have engineered shape-shifting mannequins simulating thousands of different body shapes based on actual body measurements. We’ve also taken a large volume of body scans and distilled them into a ‘quick entry’ formula allowing us to gain a general understanding of a shopper’s body shape using four data points: age, weight, height and body shape.

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Retail Intelligence

Retail Intelligence


We interact with shoppers to further understand their body shape and how they like to wear their clothes. We use information such as: body shape, fit preference, purchase history, and returns data.
We are immersed in retail — from what sells, what’s trendy, body shapes, inventory, size challenges, you name it, we study everything from how fabric moves, to what fashion bloggers are talking about.

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Our Team


With nearly a century of experience between them and varied backgrounds from fashion to finance to tech, our team works together to ensure Rakuten Fits Me understands every aspect of your business.

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