Customer experience Archives - Rakuten Fits Me

Why TOPSHOP needs to offer more than just jeans in half-size...

Rebecca Smith

Even with half-sizes available, will this actually make it easier for online shoppers to know which jeans will fit them best?

Customer experience, Ecommerce 9th February 2018

5 ways retailers can optimise product pages to improve CX

Martin Semm

Are you doing everything you can to ensure your online shoppers are converting? Our UX expert reveals the best way to turn browsers into buyers.

Customer experience, Innovation 20th April 2016

Bewildered by emerging customer experience tech?

Matt Harris

Nowadays, you can’t go an hour without receiving a handful of emails about the next big digital channel or development in the market, and how you should be us…

Customer experience 13th April 2016

How can transforming UX drive revenues and conversions?

Matt Harris

If customers have a positive experience with a brand they are naturally going to think of them more favourably. Whilst we are all too aware that this is the cas…

Customer experience, Retail 16th March 2016

There is no such thing as an omnichannel shopper

Jonathan Carney

The term omnichannel is increasingly being banded around in the marketing ecosystem and consistently heralded as the number one strategy that brands and retaile…

Customer experience, Ecommerce 15th December 2014

Online shoppers go elsewhere if basic information is missing...

Matt Harris

This story came to our attention earlier this week: a survey suggests 42% of UK shoppers will turn to a competitor if basic information is not readily available…