Our Team - Rakuten Fits Me

Our Team

Meet the team


With nearly a century of experience between them and varied backgrounds from fashion to finance to tech, our team works together to ensure Rakuten Fits Me understands every aspect of your business.

Leadership team

Vicky Zadeh

Chief Executive Officer

Vicky Zadeh oversees all aspects of the business including commercial operations, sales, marketing, product and finance. With a clear, candid style, Vicky has an ability to connect strategy, mission and purpose to achieve results. Having joined Rakuten Fits Me in early 2016, she is excited by the prospect of improving the way people shop for clothes: “Creating tech solutions that gather shopper data that provide insights to help retailers truly personalise the online journey and ultimately allow them to offer superior customer service”. Vicky brings a wealth of experience to the business having worked in leadership positions across FMCG & Service sectors for over 10 years.

Mike Kimberley

Chief Technology Officer

Mike has over 25 years of experience in the IT industry, working with clients such as The FT, Arthur Andersen, The Football Association and Play.com. He has delivered large-scale systems in a variety of business sectors and has worked closely with teams of engineers and architects at home in the UK as well as abroad. Areas of expertise include: hands-on software engineering, technical architecture, team management and e-commerce. As such, he brings a wealth of expertise to Rakuten Fits Me where he focuses on strengthening Rakuten Fits Me’s technical teams and products, adding flexibility, features and scale.

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