
MUD Jeans
Founded in 2012 by Bert van Son, MUD Jeans is a brand on a mission. The MUD way of thinking recognises that the fashion industry is the 2nd largest polluter in the world and looks to offer shoppers a way of consuming guilt-free. Discover how MUD Jeans used fit recommendation technology to reduce returns by 38.3% and help the environment in the process.
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Rhone
Learn more“ Our customer service team was overwhelmed with size and fit related queries, particularly through online chat. It was clear that our customers needed more support than our size chart to find the right fit online ” .
SVP of Advertising, Digital and eCommerce, Adam Bridegan.

Henri Lloyd
“Rakuten Fits Me constantly allows us to experiment with new technological capabilities to improve search and discovery. We encourage using the fit recommendation tool, it only takes a few seconds and statistics show that we improve conversion by 21%.”
Henri Lloyd – Commercial Director
Learn moreA selection of retailers we work with
How retailers implement fit origin

Add Fit Origin to your website
Add a simple line of html code to your website.

Upload your garment data
Either upload your garment data, send to us or we can capture it ourselves. It’s your choice!

Let us process the data
Sit back and relax while we process your data!

You're LIVE!
Fit Origin is installed and ready to help your shoppers find their perfect fit!
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