Case Study: Rhone - Rakuten Fits Me

CASE STUDY: Rhone


Founded in 2014, Rhone is premium activewear that is engineered with principle, performance and progress for the modern man. Designed to fill the niche in the activewear market between box retailers and high-end yoga brands, Rhone engineers best in class products that look good, feel great and perform better regardless of the activity.

Problem

Problem


SVP of Advertising, Digital and eCommerce, Adam Bridegan explains

” Our customer service team was overwhelmed with size and fit related queries, particularly through online chat. It was clear that our customers needed more support than our size chart to find the right fit online “.

Dedicated to innovation and progress, Rhone decided to implement an integrated solution that would help their shoppers make the right decisions when choosing what products to buy online, and in what size.

Solution

Solution


Rhone wanted to find a solution that would better support its customers online in their search for the right fit. Fit Origin does exactly this. Rakuten Fits Me’s expertise is combined with Rhone garment data in order to provide its shoppers with accurate recommendations around size and fit. When customers are interested in exploring styles on-site and feel unsure about how a product will fit them, they can simply click ‘Find my Size’ on a product page and Fit Origin will guide them through a quick and easy-to-understand journey so they can make the right purchase decision. After providing simple data points and then showing the most common body shapes for those inputs, Fit Origin generates a final recommendation for them.

Result

Result


In the first month of implementation Fit Origin was able to prove its value. The conversion rate of Rakuten Fits Me users on Rhone’s website was 9.8% vs. non-users which converted at just 3.7%. A year later, Rakuten Fits Me user conversion rates are still triple and some months even quadruple to non-user conversions. Additionally, analytics show that Fit Origin has delivered an impressive +20.4% in incremental revenue to Rhone’s website. This is a natural testament to the confidence Fit Origin gives shoppers to convert and buy with the brand. Not only do conversions increase, Rakuten Fits Me’s solutions have been proven to increase average order size – rather than having to buy two of the same item in different sizes (with the knowledge they’d have to return one), shoppers can simply buy more.

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