5 REASONS WHY SIZE ISN’T FIT
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Consumers want the right fit, first time, every time. Yet 83% regard shopping online as a gamble with six out of ten now exploring different sizes when deciding on a purchase. Retailers need to keep the conversation going, in-store and online.
Rakuten Fits Me’s latest whitepaper, based on a recent survey of 2000 adults, will tell you how to keep shoppers coming back.
· Traditional sizing undermines consumer trust and loyalty towards brands
· New technology lets you personalise fit and improve shopper confidence
· Whether your area of expertise is eCommerce, Design, Garment Technology or General Management, this is essential reading for anyone who wants to understand how size and fit is disrupting the traditional retail model and wants to know what, in turn, can be done to improve loyalty and conversion rates online.